Prabowo's free meals programme set to feed more people than McDonald's worldwide

After 70 years of operations, McDonald's serves around 69 million people around the world every day. Burger King has 11 million customers. Indonesia's National Nutrition Agency will overtake both together in its second year of operations, reaching almost 83 million people. And every one of those will be given a nutritionally balanced meal, free of charge.

The flagship project of President Prabowo Subianto, the free nutritious meal programme, known by its Indonesian acronym MBG, is already feeding 55 million children, pregnant women and new mothers. Currently the second largest project of its kind in the world, after a similar project in India, it has grown exponentially over the past 12 months by harnessing private partnerships to create nearly 20,000 kitchens around the country.

The man in charge of the project, Dadan Hindayana, told Global South World that the impact was already being felt through higher school attendance rates and a boost to local economies.

"This is a very huge impact to the economy because once a service unit is built, it means 50 people will be joined directly in the service unit as the workers. And then we need one service unit, need a minimum of 15 suppliers for the supply of all materials. Just like rice, eggs, chicken, and so on and so on, vegetable, also fruit. Each day, we need 200 kilograms of rice, 350 kilograms of vegetables, 350 kilograms of fruit and also we need 3,000 eggs."

Each meal station also has its own nutritionist, tasked with finding the best combination of local ingredients to meet nutritional needs — particularly around protein — using locally sourced produce. Teams have even produced recipe books showcasing local cuisine based on their offerings. Each meal is budgeted at 15,000 rupiah, a little under one US dollar, and Dadan says nutritional value is the first priority, but creating meals that children enjoy is also key.

Crisis relief

When the country was hit by a massive cyclone at the end of last year, another benefit of the programme was revealed. With hundreds of thousands of people impacted by severe flooding, the food centres swung into action. Hundreds of kitchens operated at full capacity, producing millions of meals over the past month, he said.

"We already train the people, we have the logistics, and we have infrastructure. When the tragedy comes, we're ready."

Food safety

With such an ambitious project and such tight timescales, Dadan accepts that some problems were inevitable. The programme has gained media attention as a result of a number of food poisoning incidents. Around half were attributable to the use of unclean water, he says, resulting in a new directive permitting use only of water certified as safe to drink. The rest of the incidents were the result of poor food hygiene processes, according to Dadan, who says that clear operating procedures have now been mandated.

The number of incidents is declining, he reports, and he has pledged to eliminate the problem in 2026.

Dadan said private and public benefactors had been crucial to the success of the programme, but also highlighted Prabowo's insistence on protecting its budget against many competing interests. The project has been allocated Rp335 trillion ($20 billion) for 2026.