What X’s new policy means for creators posting AI-generated war videos
Social media platform X (formerly Twitter) says creators could lose access to its revenue-sharing programme for 90 days if they post AI-generated videos of armed conflicts without clearly disclosing that the content was artificially created.
The company announced the policy change on Tuesday, March 3. It said the move is aimed at protecting the authenticity of information during the ongoing war involving the United States, Israel and Iran.
The escalating conflict in the Middle East began after US-Israeli forces carried out preemptive military strikes on Tehran on Saturday, February 28, over Iran's nuclear programme. Iran's Supreme Leader Ayatollah Ali Khamenei was confirmed dead in the strike.
X said the new rule specifically targets AI-generated content about armed conflicts that could mislead users if it is not properly labelled.
“During times of war, people must have access to authentic information on the ground,” X’s head of product Nikita Bier said, adding that current AI technologies make it “trivial to create content that can mislead people.”
The Elon Musk-owned platform said it will continue updating its policies and product features to address the issue.
X said on Monday it would “continue to refine” its policies and product to ensure the platform “can be trusted during these critical moments".
The change marks a shift in the platform’s approach to content moderation since Musk completed his $44 billion acquisition of Twitter in October 2022 and later rebranded it as X.
Since Musk’s takeover, the company has removed several policies aimed at tackling misinformation, arguing that such rules amount to censorship.
Under the new policy, creators who repeatedly violate the disclosure rule could face permanent removal from the Creator Revenue Sharing programme, which allows eligible users to earn a portion of advertising revenue generated from their posts.
X said violations will be identified through Community Notes, the platform’s crowd-sourced fact-checking system, as well as through metadata and other technical signals embedded in AI-generated content.
This story is written and edited by the Global South World team, you can contact us here.
