Why TikTok is under fire in Europe over addictive features

On Friday, the European Commission said its preliminary findings showed TikTok may be breaching the bloc’s Digital Services Act (DSA) by failing to properly address the risks created by what it described as the platform’s “addictive design”.

According to the Commission, features such as infinite scrolling, autoplay, push notifications and highly personalised content recommendations make it harder for users to stop scrolling and may harm their physical and mental wellbeing.

EU officials said TikTok did not do enough to assess or reduce the impact of these features, particularly on minors and vulnerable users. Regulators raised concerns about excessive screen time, including children using the app late at night.

“TikTok has to take action,” EU tech chief Henna Virkkunen told reporters. “They have to change the design of their service in Europe to protect minors and their wellbeing.”

The Commission said TikTok’s existing screen-time controls and parental tools were ineffective. It noted that time limits were easy to dismiss and that parental controls required extra effort and technical knowledge from parents to set up.

The investigation into TikTok began in February 2024 and was the first case opened under the DSA, the EU’s sweeping law aimed at tightening oversight of major digital platforms. The law allows regulators to fine companies up to six per cent of their global annual turnover if breaches are confirmed.

To avoid penalties, the Commission said TikTok could be required to redesign parts of its app, including limiting infinite scrolling, introducing stronger screen-time breaks, especially at night and adjusting how its recommendation algorithms work.

TikTok will now be allowed to review the EU’s findings and respond to the allegations. EU officials said the company has so far cooperated with regulators.