At first glance, the phenomenon appears highly visual: teenagers wearing animal masks, mimicking animal movements or speaking about feeling connected to wolves, cats or other species. However, as the trend has spread, discussion has shifted from the imagery itself to the meaning behind it.

Those who identify as therians generally do not claim physical transformation. Instead, they describe a psychological or symbolic alignment with a particular animal, saying certain instincts, traits or emotional patterns feel central to their sense of self. For many, it is framed as an internal experience rather than a performance.

Public reaction in Latin America has been mixed, ranging from curiosity and support to scepticism and concern. Some see it as a form of adolescent self-expression amplified by social media, while others question whether it reflects a deeper or more lasting shift in how young people define themselves.

Specialists note that adolescence has long been a period of identity exploration. In a digital environment where online communities can grow rapidly across borders, new forms of self-description can gain visibility and legitimacy faster than in previous generations.

As therian identity in Latin America moves beyond viral content into wider cultural debate, the conversation increasingly centres on broader questions about personal identity: how it is formed, how flexible it can be, and how societies respond when emerging expressions of self challenge familiar categories.