The Art & Cask exhibition brings together dozens of artists who have transformed traditional wooden tequila casks into works inspired by sport, heritage and community.

Painted barrels decorated with football imagery, cultural references and colourful designs were on display at the event.

For sculptor Edgar Orozco, the barrel became the starting point for a story rooted in local traditions.

"I am telling a story about a creature that is born inside the barrel," he said, describing a work inspired by regional materials and agave fibre.

Other artists used the exhibition to create more personal interpretations of World Cup excitement.

"I wanted her to have a spectacular smile, as if she were right in the middle of the 2026 World Cup,” said artist Cecilia Adonaegui, referring to her Frida Kahlo-inspired piece.

The exhibition also encourages visitors to engage directly with the artworks.

"People will be able to touch it, hug it, take photos and selfies with it," Adonaegui added.

Participants said the project is about more than football, offering a way to share local identity with visitors expected to arrive during the tournament.

"It is wonderful to be able to share what you do and what you feel," said Fernanda Quinones, describing the exhibition as a celebration of unity through sport .

Jose Luis Malo said hosting World Cup events gives Guadalajara an opportunity to present itself to an international audience.

"It is a showcase. The whole world looks at the cities hosting the World Cup," he said.

The Art & Cask exhibition is one of several cultural initiatives taking place across Mexico ahead of the 2026 FIFA World Cup, which will be jointly hosted by Mexico, the United States and Canada.