Hermès reported consolidated revenue of €15.2 billion for 2024, a 15 % increase at constant exchange rates and 13 % at current rates. The French house also recorded a recurring operating income of €6.2 billion, representing 40.5 % of sales, and a net profit of €4.6 billion (about 30.3 % of sales).

Meanwhile, Ferrari logged net revenues of €6.677 billion in 2024, up 11.8 % from the previous year (or 13.4 % at constant currency). The Italian marque also earned an operating profit of €1.888 billion (28.3 % margin) and delivered 13,752 vehicles — modest growth in volume, but strategic strength in model mix and personalisation.

Hermès ’ performance highlights the enduring power of artisanal excellence and brand heritage. Growth spans all geographic areas, with the Americas in particular showing strong momentum.

On the other hand, Ferrari’s ascent reflects its dual identity as a luxury brand and an automotive innovator. The company attributes its growth to a richer product mix, increased personalisation, and strong brand desirability, despite global headwinds in volume markets.

The luxury sector overall faced disruptions in 2024: economic slowdowns, shifting consumer patterns, weaker demand in China, and inflationary pressures. Remarkably, both Hermès and Ferrari navigated these challenges successfully.

These results also tie into bigger global themes of the luxury market is becoming increasingly segmented. Brands that can offer uniqueness, exclusivity and emotional appeal may fare better than those relying purely on scale. Consumers are more discerning, and as luxury becomes more globalised, brands must maintain authenticity while expanding reach.

"This is amazing, blowing a trumpet for 24 hours straight is incredible," said Myra, a student attending the event.

Brian Nyarango, a software developer, expressed confidence in Mutsembi's attempt. "We have a good pedigree as marathon runners. Now a musician is trying to achieve something similar. It's beautiful."

Digital marketer James Wamaathai was thrilled to witness the event. "I've supported his music before, but being part of a Guinness World Records attempt is something special," he said.

Writer Rehab Gachango marveled at Mutsembi's stamina. "It's mind-blowing, where does he get the lungs for this?" she wondered.

Mutsembi's attempt captured the spirit of determination and creativity, inspiring those who gathered to witness this remarkable feat.