A singer noticed him, walked over with a smile, and invited him to join. Moments later, the performers began singing an English song, just for him.

It was not a show arranged for tourists. It was simply an ordinary day in a Shanghai park that became an unforgettable moment of connection for the traveller.

“I’m actually quite emotional,” Wanders said afterwards. “It’s making me want to cry. I can’t fathom how nice it is that you could just come here.” 

More than a destination: Living Chinese culture

Visiting China is no longer just about checking famous landmarks off a list, taking a few photos and moving on to the next destination. Increasingly, travellers are looking for something deeper: a chance to experience local culture, immerse themselves in traditions and briefly become part of another way of life.

Across China, many historic cities are bringing their cultural heritage back to life. With distinctive architecture, ancient urban layouts, traditional cuisine and local customs, these cities preserve the memories of the past while embracing modern technology to create new experiences for visitors.

Luoyang, which once served as the capital of 13 dynasties, offers a glimpse into this captivating blend of history and modern creativity.

As night falls, lanterns illuminate the streets of the city. Visitors dressed in traditional costumes walk among buildings restored to reflect ancient styles, while shops and performances recreate the atmosphere of a bygone era. 

Visitors can admire traditional crafts such as clay figurines and palace lanterns, while also having the chance to create these artworks themselves. When hunger strikes, they can simply stop by street vendors serving traditional dishes, some of which are even depicted in ancient paintings, and taste flavours that have been passed down through generations. For a moment, it feels as if history is no longer something found only in museums, but it is happening around you.

Above the river, the night sky suddenly lights up. The crowd gazes upward in amazement as a fairy-like figure appears in the sky, illuminated by a beam of light. Dressed in an elegant flowing gown, she moves gracefully through the sky, her colourful ribbons dancing in the wind.

As she floats above the water, countless shimmering pieces cascade from the sky, transforming the scene into a dreamlike spectacle. The performance, inspired by the traditional Chinese legend of the heavenly maiden scattering flowers, is made possible with the assistance of drone technology.

Some visitors describe the moment as if they have received a blessing from a Chinese goddess. The dreamlike scene is also designed with the environment in mind: the shimmering pieces scattered from the sky are made of rice paper and dissolve within two hours after coming into contact with water.

Yet the cultural experience does not end with simply a performance.

Across China, many historic towns and villages are finding new ways to preserve their heritage while allowing visitors to experience a slower, more traditional way of life. For many foreign travellers, the appeal is not simply seeing old buildings or learning about local customs — it is having the chance to spend a moment living as people have done for generations.

American traveller Lucian George discovered this feeling during his visit to a mountain village in Anhui Province. After taking a cable car up the mountain, he found a place where time seemed to move differently. The village had preserved its original style, with traditional houses built from bricks and covered with tiled roofs.

Inside the kitchen, an elderly villager prepared a meal using a wood-fired stove. The ingredients were grown locally, and the food showcased the flavours of the surrounding countryside. Sitting on a wooden bench in the courtyard, surrounded by old houses and mountain scenery, George was not simply tasting local cuisine, but was also experiencing a way of life.

Other travellers have found similar moments of connection. Alex Fabbiano, while visiting a Chinese village, picked bamboo shoots himself and learned how local people prepared them, removing the outer layers before cooking them with meat to bring out the best flavour.

These small experiences may appear ordinary, but for visitors from far away, they offer something rare: the opportunity to slow down, participate and become part of a local community, even if only for a short time.

Removing barriers for international travellers

The growing interest in experiencing China has also been supported by efforts to make travel more convenient for international visitors.

In recent years, China has expanded visa-free arrangements. By August this year, citizens from 50 countries may enter China without a visa for stays of up to 30 days. The country has also extended visa-free transit to 10 days for travellers from 55 countries. This allows eligible visitors passing through China to explore designated regions without applying for a traditional visa.

Beyond entry policies, China has also been improving services across the travel experience, from international flights and local transportation to accommodation, payments and tax refunds. More tourism facilities now provide multilingual assistance to better support overseas visitors. 

Since June this year, international travel to China has continued to gain momentum. As summer temperatures rise across the Northern Hemisphere, more visitors are looking for destinations that offer cooler climates and unique experiences.

Travel demand has increased for places such as Kashgar in Xinjiang and destinations in Linzhi in Xizang (Tibet), with international flight bookings to Kashgar surging 11-fold and those to Linzhi nearly tripling.

This growing interest reflects the rise of what some visitors and observers describe as “China cool,” a phrase capturing not only China’s refreshing summer destinations, but also the immersive cultural experiences that make travellers want to explore the country.

From a spontaneous song in a Shanghai park to a night performance in ancient Luoyang and a quiet meal in an Anhui village, these moments reveal a different side of China: a place where travellers find unexpected connections, encounter living traditions and create memories that last long after the journey ends. 

The article solely represents the views of Chen Ziqi, a Beijing-based journalist with CGTN, known for covering cross-cultural and international stories.

Let's explore some of the most notable among them.

1.Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu (New Zealand)

Holding the Guinness World Record for the l ongest place name , this 85-letter Māori term refers to a hill near Pōrangahau in Hawke's Bay. When translated, it means: "The summit where Tamatea, the man with the big knees, the climber of mountains, the land-swallower who travelled about, played his nose flute to his loved one." This name not only reflects the Māori tradition of storytelling but also serves as a testament to their deep connection with the land.

2. Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch (Wales)

Nestled on the island of Anglesey, this Welsh village boasts a 58-letter name , which translates to: "St. Mary's Church in the hollow of the white hazel near a rapid whirlpool and the Church of St. Tysilio near the red cave." Originally named Llanfair Pwllgwyngyll, the name was lengthened in the 1860s as a publicity stunt to attract tourists. Today, it's a popular destination, with visitors eager to photograph the iconic railway station sign.

3. Chargoggagoggmanchauggagoggchaubunagungamaugg (United States)

Located in Webster, Massachusetts, this 45-letter name is the longest in the U.S. Derived from the Nipmuc language, it means: "Fishing place at the boundaries – Neutral meeting grounds." While often shortened to "Lake Chaubunagungamaug" or "Webster Lake," the full name remains a point of local pride.

4. Tweebuffelsmeteenskootmorsdoodgeskietfontein (South Africa)

This 44-letter Afrikaans name translates to: "The spring where two buffaloes were cleanly killed with a single shot." Situated in the North West Province, the name reflects the descriptive nature of Afrikaans toponyms.

5. Pekwachnamaykoskwaskwaypinwanik (Canada)

This 31-letter Cree name refers to a lake in Manitoba and means: "Where the wild trout are caught by fishing with hooks." The name underlines the significance of fishing in Cree culture and the descriptive nature of Indigenous place names.

6. Mamungkukumpurangkuntjunya Hill ( Australia )

Located in South Australia, this 26-letter Pitjantjatjara name translates to: " Where the devil urinates." The name reflects the rich tapestry of Aboriginal languages and their deep connection to the land.

7. Äteritsiputeritsipuolilautatsijänkä (Finland)

This 35-letter name belongs to a bog region in Savukoski, Lapland. While its exact meaning remains unclear, it's recognised as Finland's longest place name and stands as evidence of the complexities of the Finnish language.

8. Azpilicuetagaraycosaroyarenberecolarrea (Spain)

This 39-letter Basque name refers to a village in Navarra and translates to: "The low field of the high pen of Azpilkueta." The name showcases the unique structure and heritage of the Basque language.

9. Venkatanarasimharajuvaripeta, India

This 28-letter Telugu name designates a railway station in Andhra Pradesh. It means: "Venkatanarasimharaju's City." The name reflects the tradition of naming places after notable individuals in Indian culture.

10. Gasselterboerveenschemond, Netherlands

This 25-letter Dutch name refers to a hamlet in Drenthe. It translates to: "The mouth of the canal of the peat colony of Gasselte. " The name highlights the Netherlands' history of peat extraction and canal systems.