This success reflects the growing momentum of C2C platforms , driven by cost-conscious buyers and the increasing appeal of second-hand commerce.​

Originally launched in Argentina , MercadoLibre now operates in 18 Latin American countries. The company's growth has been remarkable, with 2024 revenues reaching $6.1 billion in the fourth quarter alone—a 37% year-over-year increase. This contributed to a net income of $639 million for the quarter, up 287% from the previous year.

The platform's gross merchandise volume (GMV) also rose 8% year-over-year, driven by a 32% growth in its main market, Brazil . ​

MercadoLibre's fintech operations have also seen significant expansion, with total payment volume increasing by 33% year-over-year. The company's credit portfolio grew to $6.6 billion, slightly improving its default ratio. ​

Other apps also doing very well are Vinted and eBay.

Vinted, Europe's leading online marketplace for second-hand fashion, has experienced remarkable growth in recent years. In 2023, the company achieved a significant milestone, reaching profitability with a net income of over $19.2 million, a substantial turnaround from its net loss of over $22 million in 2022.

eBay's growth has also been steady, with the company reporting a revenue of $10.3 billion in 2024, a significant increase from previous years. The company's growth can be attributed to its strong online presence, with 132 million yearly active buyers worldwide, and its ability to handle $73 billion in transactions in 2023.