Why Africa is still a competitive market to invest in

Africa is gaining global attention across fashion, food, music, tourism, and culture. The continent is increasingly visible in international markets, prompting renewed discussions about investment opportunities.

Some multinational brands have exited parts of Africa in recent years. However, this does not automatically mean the continent is unprofitable. It reflects a period of transition. Many of those companies were structured for mature Western markets with heavy infrastructure, import-dependent systems, and slower adaptation cycles. Africa’s current business environment rewards different models.