Minecraft dominates North America while Roblox leads South America in Google searches

Key points

• Minecraft leads Google searches in the US, Canada and Mexico.
• Roblox attracts more search interest across most of South America.
• Google Trends measures search interest, not actual player numbers.

Minecraft leads in the United States, Canada and Mexico, as well as several Central American countries. The game also appears to attract more searches in Chile, one of the few South American countries where it leads.

Roblox, meanwhile, dominates much of South America, including Brazil, Argentina, Colombia, Peru and Bolivia. It also leads in several Caribbean and Central American countries.

The contrast highlights differences in what internet users search for across the region, although it does not necessarily show which platform has more active players.

Minecraft, developed by Mojang Studios, allows players to build, explore and survive in worlds made of blocks. Roblox, meanwhile, is a platform where users can create, share and play games developed by other users.

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Both have large international audiences, but their different features may appeal to different groups of players.

Google explains that its Trends data measures relative search interest rather than total searches or player numbers. Results are adjusted for each location and displayed on a scale of 0 to 100.

This means a country showing stronger interest in Roblox does not necessarily have more Roblox players than Minecraft players.

The map illustrates a broad regional split in online search behaviour, with Minecraft leading across much of North America and Roblox attracting greater search interest in most of South America.