Chinese artist brings ancient Zhuang brocade to World Cup stage
Chinese artist Tan Xiangguang has launched a new World Cup merchandise line incorporating Zhuang brocade, aiming to introduce the centuries-old textile tradition to a global audience.
Unveiled in Nanning, southern China, the collection blends traditional craftsmanship with football culture, featuring items such as footballs, jerseys, caps and plush mascots. Tan, a recognised inheritor of Zhuang brocade weaving, said the designs reflect the movement and energy of the sport, using flowing patterns inspired by the dynamics of football.
Zhuang brocade, with a history of more than 2,200 years, has traditionally been used in ethnic clothing and remains closely associated with the Zhuang people, China’s largest ethnic minority. By linking the craft to the 2026 FIFA World Cup, Tan hopes to expand its reach beyond Guangxi and integrate it into modern daily life, bringing greater international recognition to the heritage.
This story is written and edited by the Global South World team, you can contact us here.
